How frequently the Teikametrics Bidder changes bids depends on the sales channel, ad type, and action taken by the user:
After Bid Strategy Changes: When a user of Teikametrics changes bid strategy parameters such as Goal, ACOS Limit or min bid/max bid settings, bid changes will update in the next hourly bidding cycle. Bids are updated at every hour. After calculation, the bid changes are then expected to be reflected in the channel within minutes.
Scheduled: The platform bidder also changes bids on a scheduled basis to pick up the latest changes in performance data processed from the sales channel. These batch runs are scheduled at:
Amazon: Hourly
Walmart: 1X per day at 21:30 UTC
Hourly Bid Changes for Amazon: Keywords and Targets in Amazon Sponsored Product, Sponsored Display, and Sponsored Brand campaigns get bids changes hourly thanks to Amazon’s AMS Streaming data.