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How to Open a Support Case with Amazon Seller Support

If your Smart Pages content failed to publish to Amazon, you'll need to open a support case directly with Amazon to investigate and resolve the issue. This article walks you through how to do that from within your Amazon Seller Central account.


Before You Begin

Have the following information ready — it will help Amazon's support team resolve your case faster:

  • Your Amazon Seller Central account email

  • The ASIN(s) affected

  • A brief description of the issue (e.g., "Product title/description failed to update")

  • The approximate date the issue occurred


Steps to Open a Support Case in Amazon Seller Central

1. Log in to Seller Central Go to sellercentral.amazon.com and sign in to your account.

2. Navigate to Help In the top-right corner of the page, click the Help button (the question mark icon or "Help" text, depending on your view).

3. Click "Get Support" On the Help page, scroll down and click Get Support at the bottom of the page, or look for the Contact Us option in the menu.

4. Select the Issue Category You'll be prompted to choose a category. For content-related issues, select:

  • Products and inventory → then choose the option most relevant to your issue, such as Fix a product page or Update product information

5. Search for Your Issue or Choose "Other" Amazon may suggest help articles first. If none of them address your issue, scroll down and click I still need help or select Other issue to proceed to a case form.

6. Fill Out the Case Form Provide the following details in the form:

  • Subject: Smart Pages content failed to publish — [ASIN]

  • Description: Explain that product content (title, bullets, description) submitted via a third-party optimization tool failed to go live on the listing. Include the ASIN, the content type that failed (e.g., title, bullet points), and when the issue occurred.

7. Choose Your Contact Method Amazon offers three support options:

  • Email – You'll receive a response in 24–48 hours (recommended for non-urgent cases)

  • Phone – Amazon calls you at a number you provide

  • Chat – Real-time chat with a support agent

8. Submit Your Case Review your information and submit. You'll receive a case ID by email. Keep this for your records.


Tips for Faster Resolution

  • Be specific with the ASIN. Include the full 10-character ASIN in your case description.

  • Mention the content type. Specify whether it's the title, bullet points, product description, or A+ content that failed to update.

  • Attach screenshots if possible. Screenshots of the current listing vs. the intended content can help the support team understand the issue quickly.

  • Reference your case ID in any follow-up communications.


Need More Help?

If your issue is still unresolved after contacting Amazon Seller Support, reach out to our support team and we'll assist you in escalating the case.

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