TikTok Business Intelligence (BI) in Teikametrics gives you a centralized view of your TikTok Shop performance across sales, activity, outreach, affiliates, and content. It is designed to help you quickly understand what’s driving results, identify risks, and make better decisions about where to invest your budget and effort. This dashboard simplifies TikTok Shop performance, making insights that are otherwise difficult to interpret directly in TikTok clear and actionable.
What You Can Do with TikTok BI
With TikTok BI, you can:
Track overall TikTok Shop performance (GMV, units sold, views, CTR, and more)
Understand which creators and affiliates are driving sales
Identify top-performing videos and content trends
Monitor operational signals like Shop Health and Refund Reasons
Compare performance between time periods to measure growth and momentum
Brand Performance Tab
The Brand Performance tab provides a high-level view of your TikTok Shop business and overall growth trends.
Key Metrics
At the top of the page, you’ll see core performance metrics such as:
GMV (Gross Merchandise Value)
Units Sold
Shop Visits / Units per Visit (where available)
Total Reviews
Other key shop-level performance indicators
Trend Chart
Below the metrics, you can view performance trends over time. You can toggle between daily, weekly, and monthly views to understand growth patterns and performance shifts.
Shop Health
The Shop Health view helps you monitor key indicators that impact TikTok Shop eligibility and performance, such as service levels and platform health scoring (where available).
Refund Reasons
The Refund Reasons section helps you understand why customers are returning products, which can impact long-term performance and TikTok Shop account health.
Common refund signals can highlight:
Product quality issues
Listing or expectation mismatch (“not as described”)
Fulfillment or shipping issues
Customer experience gaps
This is a critical area to monitor, since high refund rates can reduce TikTok Shop performance over time.
Affiliate Performance Tab
The Affiliate Performance tab helps you understand how creators and affiliates are contributing to TikTok Shop sales and visibility.
What You’ll See
This view includes key affiliate metrics such as:
Total affiliates
Active affiliates
Views generated from affiliate content (LIVE + video)
Content posted
Product impressions and engagement signals
Affiliate Leaderboard
You can also view a detailed list of affiliates showing:
Videos posted
Live activity
GMV generated
Views
Units sold
Commissions (where available)
This is helpful for identifying:
Top-performing affiliates to scale
Consistent creators to re-engage
Low-performing creators to deprioritize
Video Performance Tab
The Video Performance tab is designed to help you understand which videos and content are driving TikTok Shop outcomes.
Key Metrics
This view includes performance signals such as:
Total views
Posting frequency
Units sold
CTR (Product Clicks)
Number of unique products featured
Number of videos generating GMV
Video Coverage Table
Below the summary metrics, you’ll see a list of videos and their performance so you can quickly identify which content is converting.
This is useful for spotting:
Winning content formats and hooks
Product stories that drive conversion
Opportunities to scale high-performing creative
Filters & Comparisons
Across all tabs, you can:
Select a date range
Compare performance to a previous period
Filter by creator, product, or collection (where available)
This makes it easy to measure growth and understand what changed month-over-month.
How to Use TikTok BI to Improve Performance
Here are a few recommended ways to use this dashboard:
1. Identify Your Hero Products
Use Brand Performance and Video Performance to find which SKUs are driving the majority of GMV and units sold.
2. Double Down on Winning Creative
Use Video Performance to identify top-performing videos, then replicate what’s working (hooks, messaging, format, product angle).
3. Scale the Best Affiliates
Use Affiliate Performance to find your top creators and prioritize them for samples, outreach, and promotional support.
4. Monitor Refund and Shop Health Risks
Use the Brand Performance tab to monitor refund reasons and shop health trends, which can impact long-term scaling.
Notes & Data Availability
Some metrics depend on TikTok API availability and account configuration. If you do not see certain fields populated, it may be due to:
Account permissions
API limitations
Incomplete TikTok data coverage for that time period
Teikametrics will continue expanding this dashboard as TikTok reporting capabilities evolve.