Overview & Walkthrough
Market IQ connects your advertising signals with real marketplace outcomes so you can optimize ad strategies based on your true market position:
1. See the Full Market Picture
Combines ad performance + organic rank + competitor visibility
Quantifies your share of voice & share of page where you have ad spend
Identifies where you’re winning, losing, or under-invested
2. Understand True Market Share Impact
Shows how ad investment affects:
Page 1 ownership
Organic lift
BSR & category rank
3. Take the Right Action with Ads
Market IQ informs:
Where to adjust ads to capture incremental share
Where to defend against competitive conquesting
Where to pull back due to diminishing returns
Where listing improvements unlock more paid efficiency
Three Intelligence Layers That Drive Faster Marketplace Ad Growth
AI Insights, Trends, and Actions
AI Trend Summaries review up to the last 6 weeks of data. You’ll see AI Trend and actions at three levels: Brand, Product, and Search Term—focused on your highest ad-spend products and search terms.
If a significant trend exists, AI insights surface three things:
What's changing — movement in Page 1 Search Rank (up, down, or volatile)
What's driving it — the primary factor(s): ratings, pricing, ad spend, sales volume, inventory, listing quality, or competitor moves
What to do about it — specific ad actions: what to increase, reduce, or reallocate across campaigns, keywords, and products
Why you won’t see summaries for everything:
We only generate summaries for high ad-spend items when there’s enough reliable data to deliver confident, actionable insights—not guesswork. If tracking is too short or the data is inconsistent, we’ll wait until the insights are trustworthy.
Every summary is centered on your most important page 1 performance, backed by solid data, to support smarter ad decisions on Amazon or Walmart.
Access & Onboarding
Market IQ is powered by ARI Insights and requires an upgrade to unlock the new features. Customers require a yearly subscription to access the data. Please work with your sales or customer success manager to get set up.
Note: Any accounts needing access to Market IQ will require both Ads and Product Data Connection
Once a subscription has been completed for the account, your CSM or Sales Rep will require a list of ASINS/SKUs for us to start tracking and find competitor insights on. You can navigate to either the 3P or 1P
From either the 3P Seller Catalog or 1P - download your catalog CSV (See below). Once you have finalized the list of products based on the package you upgraded to, send it to your Sales or CSM Rep.
Once your account has been enabled, you can navigate to ARI Insights to access Market IQ
FAQ (Frequently Asked Questions)
Getting Started
How do I access Market IQ? Work with your Sales and or Customer Success Manager to preview insights and upgrade your account.
When will I see data populate in Market IQ? New accounts can expect competitor insights within 7 days of onboarding. Existing accounts on an Advanced or Enterprise plan will see data for a subset of products and competitor data from day one.
How many ASINs/SKUs can I track? This depends on your subscription tier. We recommend starting with your highest ad-spend products, as these have the best chance of achieving page 1 placements. Contact your Sales or CSM rep to confirm your limit.
Can I change which products I'm tracking after onboarding? Yes, but coordinate changes with your CSM. New ASINs start fresh — competitor insights take up to 7 days to populate.
Do I need to be Brand Registered to access Market IQ? No. Market IQ automatically identifies brand names within your product catalog. For brands registered within the marketplace, we'll also use that data to improve data quality.
Data & Updates
⚠️ Important: Market IQ requires both an Ads Data Connection and a Product Data Connection to populate. If either connection is missing, data will not appear. Please work with your CSM or Sales Rep to ensure both are set up before onboarding.
What type of data does Market IQ provide? Page 1 search ad insights for Amazon and Walmart 1P/3P customers. Additional data points and features will be added over time.
How often is the data updated? Data is refreshed weekly.
How accurate is the data, and where does it come from? Market IQ collects data by actively crawling Amazon and Walmart search results pages, so competitive signals are based on real auction outcomes. Rank data is a weekly snapshot, intraday fluctuations won't always be captured.
Why can't I see estimated units sold or total sales for all my competitors? This data takes up to 30 days to populate and is currently available for Amazon only. Walmart support is coming soon.
Competitor Tracking
How are competitors tracked? Market IQ tracks the top 20 search terms for each of your products and identifies up to 50 competitors per search term. Search terms are selected based on relevance, search volume, and where you have active ad spend or organic presence.
Why am I seeing competitors that don't seem relevant to my products? Market IQ surfaces any brand actively bidding on the same search terms as you — regardless of price or category. These are your real auction competitors, even if they feel unrelated.
Can a competitor tell that I'm tracking them? No. Market IQ observes public search results pages. Competitors have no visibility into who is monitoring them.
Why is a competitor showing strong page 1 visibility even though my sales are higher? Page 1 visibility is a leading indicator — it shows who is winning impressions today. Your higher sales may reflect historical momentum, while a competitor aggressively investing in sponsored placements could be eroding your future share. This is the gap Market IQ is designed to surface.
AI Insights
Why am I not seeing AI Trend Summaries for some products? Summaries require meaningful ad spend and enough data history to identify a reliable trend. If tracking is new or data is inconsistent, we won't surface a summary — we'd rather show nothing than show something misleading.
Are the AI-recommended actions automated? No. The AI surfaces recommendations, but all execution stays in your hands. Think of it as a weekly strategic briefing, not autopilot.
What does "volatile" rank mean? It means the product is frequently moving in and out of page 1 positions rather than holding a stable rank — often a signal of competitive pressure, inconsistent bids, or ad delivery issues.
How to Use This Data
How can I use Market IQ to improve my ad strategy? Market IQ shows you where your ad spend is actually moving the needle on page 1 visibility versus where you're spending without gaining ground. Use it to identify high-priority search terms where competitors are outbidding you, reallocate budget toward terms where incremental investment is most likely to shift your rank, and pull back where you've already captured dominant share and returns are diminishing.
Can Market IQ help me decide where to defend versus where to grow? Yes — this is one of its core use cases. If a competitor is gaining page 1 share on a high-volume term that's critical to your category, that's a signal to defend. If you're strong organically on a term but have low ad presence, that may be an opportunity to grow with relatively low risk. Market IQ gives you the visibility to make that call with data rather than instinct.
How can this data inform my listing strategy? If a product has strong ad spend but weak page 1 visibility, the listing itself may be the bottleneck — not the bid. Low conversion signals to Amazon's algorithm that the listing isn't resonating, which reduces your ad efficiency over time. Use Market IQ alongside your conversion data to identify products where title, images, bullets, or A+ content improvements could unlock better paid and organic performance.
How can I use competitor visibility data to inform pricing decisions? If a lower-priced competitor is rapidly gaining page 1 share on your key terms, Market IQ will surface that shift before it shows up in your own sales data. That early signal gives you time to evaluate whether a pricing adjustment, a promotional event, or a value-add (bundle, coupon) is the right response — rather than reacting after share has already been lost.