Market IQ helps brand owners overcome the challenge of limited competitive visibility in search advertising. It tracks competitor brands, products, and search terms based on your brand's products with the highest ad spend.
The Problem Market IQ Solves:
Brand owners often lack visibility into their competition, making it difficult to track relative performance at scale.
This lack of competitive transparency leads to missed growth opportunities.
Understanding competitor data enables brands to:
Measure sponsored spend outcomes beyond ROAS.
Track competitor product and advertising strategy changes.
Optimize investment toward market share gaps.
Why Competitive Data Matters
Without page-1 competitive visibility, brands risk overspending on ads, underestimating rivals, and missing high-impact growth opportunities because:
Page-1 Visibility is Crucial: Page-1 search results drive ~80–90% of clicks and sales, and most shoppers never go past the first page.
Search is Primary Discovery: The majority of shoppers start product discovery with a search term, making keyword strategy critical.
Inefficient Ad Spend: Without knowing who dominates page-1 results, brands cannot determine if ad spend is gaining market share or merely defending their current position.
Our Approach
Market IQ identifies your true competitors by tracking the top search terms where you invest advertising dollars.
Brands and products are ranked by the frequency and prominence of their appearance (including both organic and paid page-1 placements) across repeated scans in each marketplace.
The system analyzes Marketplace Search Results (based on your top search terms) to surface Competing Brands, Competing Products, and Competing Search Terms.
All data is enhanced with ARI Insights + AI Summary.
Key Features of ARI Insights - Market IQ
The dashboard provides four main views to analyze competitive data:
Brand vs Competitors
Competing Product Details
Search Terms by Brand and Product
AI Trend Summary
ARI Rank (Your Brand Rank)ARI Rank tracks your brand’s search ranking over time using a weighted model based on your highest-ad-spend products and their top search terms.
What it measures: How strong and prominent your placements are when shoppers search for products like yours.
Leading Indicator: Unlike BSR and Walmart Rank (lagging indicators based on past sales), ARI Rank is a leading indicator of performance, revealing:
If your visibility is concentrated in high-impact, high-converting positions.
If competitors are pushing you down the search page.
If placement shifts are likely to impact your sales rank next.
2. AI Insights: AI Trend Summaries - AI Trend Summaries analyze up to the last 6 weeks of your data, with extra emphasis on the most recent 2 weeks—so you catch meaningful changes as they happen. We focus on your highest ad spend products and search terms, analyzing their page 1 performance and competitive landscape.
Example Snapshot of AI Insights
What you’ll see:
If there’s a significant trend – We’ll explain what’s changing in your page 1 Share of Voice and Search Rank, and identify what’s driving it (your ratings, pricing, ad spend, sales volume, inventory, listing quality, or external factors like competitor moves)
If performance is stable or data is limited, we’ll give you a snapshot of your current page 1 search performance and show you where key competitors and brands stand
Why you might not see summaries for every product or search term:
We only show AI summaries for your highest ad spend items when we have enough reliable data to give you confident, actionable insights—not guesswork. If a product or search term has inconsistent data or hasn’t been tracked long enough to spot real patterns, we’ll wait until we can provide insights you can trust and act on.
Every AI summary you see focuses on your most important page 1 performance, backed by solid data and designed to help you make better decisions for your Amazon or Walmart business.