ARI Rank measures the strength of your search positions — not your sales performance.
Where Amazon BSR (Best Seller Ranking) and Walmart Rank tell you how well you’re selling, ARI Rank tells you how strong and prominent your placements are when shoppers search for products like yours.
Instead of “How well am I selling?” ARI Rank answers: “How high and how effectively am I showing up in search results?”
ARI Rank is a weighted rank, meaning top-of-page placements count more because that’s where shoppers click and buy. It reveals:
Whether your visibility is concentrated in the high-impact positions that drive sales
Whether competitors are pushing you down the page
Whether shifts in search placement are likely to impact your sales rank next
This makes ARI Rank a leading indicator of performance, while BSR and Walmart Rank are lagging indicators based on past sales.
The Simple Value Story
BSR/Walmart Rank = Sales Outcomes (Lagging Indicator)
ARI Rank = Search Opportunity + Competitive Advantage (Leading Indicator)
It tells you why sales might be rising or falling, and where you’re winning or losing visibility — so you can take action. ARI Rank Identifies visibility Drops Before They Hurt Sales