ARI Assistant - Powered by Market IQ Competitive Insights
ARI Assistant is a weekly, AI-powered recommendation engine inside Market IQ. Every Monday, it analyzes the last 6 weeks of performance and competitive data for your top products and delivers a ranked list of specific, one-click actions to grow sales and protect market share on Amazon and Walmart.
What makes ARI Assistant different from a standard bidding tool is what powers it: Market IQ competitive intelligence. Instead of only looking at your own ad spend, clicks, and conversions, ARI Assistant also factors in signals your first-party data can't see — competitor placement, substitute pressure, and paid share of voice. That combination is what lets it tell you not just what happened, but what to do next.
How it works
Weekly analysis. Every Monday, ARI Assistant reviews the trailing 6 weeks of data across your top 20 products.
Ranked recommendations. Each product gets up to 7 recommendations, ranked by impact and aligned to Sales/Visibility improvements or efficiencies in ads that also accounts for a product's campaign goal (Launch, Growth, Profit, or Liquidate).
Plain-language reasoning. Every recommendation includes a "Why This Recommendation" panel — a narrative explanation plus a KPI evidence table showing current vs. recommended values.
One-click apply. Most recommendations can be applied directly from Market IQ, with a full audit trail (timestamp, user, before/after values).
What ARI Assistant can recommend
Advertising actions:
Recommendation type | What it does | Benefit |
AI Bid Optimization | Raises your ACOS limit or max bid ceiling when competitive pressure warrants it, with a ~30-day sales-lift (and profit, where COGS is available) forecast | Unlocks growth that conservative bidding caps leave on the table |
Placement & Audience Optimization | Enables, increases, or decreases your Top-of-Search (Amazon) / Search In-Grid (Walmart) multiplier | Wins premium placement where it pays off, cuts it where it's wasted — recommendations go both directions |
Budget Optimization | Increases campaign budget when a cap is throttling a winning product, with a ~30-day sales-lift forecast | Stops losing winnable impressions to a budget ceiling |
Targeting Optimization | Adds keywords, negates wasteful spend, or adds competitor-product targeting | Sharpens targeting using competitive signals first-party data can't see |
Beyond advertising:
Listing Improvement: Products with a listing score below the competitive readiness threshold and links directly let's you generate, review and publish a new listing content to help improve organic and paid rankings.
Inventory Insights: Flags low-inventory risk so ad spend doesn't go behind products that can't fulfill demand.
Pricing Promotions: Flags promotional pricing moves where competitive positioning warrants them