Insights, Trends, and Actions
AI Trend Summaries review up to the last 6 weeks of data. You’ll see AI Trend and actions at three levels: Brand, Product, and Search Term—focused on your highest ad-spend products and search terms.
If a significant trend exists, AI insights surface three things:
What's changing — movement in Page 1 Search Rank (up, down, or volatile)
What's driving it — the primary factor(s): ratings, pricing, ad spend, sales volume, inventory, listing quality, or competitor moves
What to do about it — specific ad actions: what to increase, reduce, or reallocate across campaigns, keywords, and products
Why you won’t see summaries for everything:
We only generate summaries for high ad-spend items when there’s enough reliable data to deliver confident, actionable insights—not guesswork. If tracking is too short or the data is inconsistent, we’ll wait until the insights are trustworthy.
Every summary is centered on your most important page 1 performance, backed by solid data, to support smarter ad decisions on Amazon or Walmart.