With Smart Campaigns, you can:
Build Banner or Video Display campaigns in minutes
Align campaigns to full-funnel advertising goals
Automatically generate clean, scalable campaign structures
Confidently choose products, targeting, budgets, and creatives in one guided flow
This experience is designed for advertisers who want speed, clarity, and control when running Display ads with Walmart Connect.
Goal-Based Campaign Creation
Create Display campaigns based on your marketing objective:
Awareness – maximize reach and visibility
Consideration – drive engagement and discovery
Purchase – encourage conversions
Loyalty – engage with previous buyers
Teikametrics automatically maps your goals to the correct Walmart campaign objectives and structures.
Note: Video campaigns currently support Awareness goals only.
Step1: Product Selection (Featured Items)
Choose products from your Walmart catalog or reuse an existing item set.
These products:
Define what your campaign is measured against
Help guide keyword suggestions (for Keyword targeting)
Enable creative matching
Ensure accurate performance reporting
While selecting products, you can view:
Inventory levels
Sales performance
Advertised vs. non-advertised status
You can use the same product selection across multiple campaigns to save time.
Step2: Smart Campaign Setup
For each campaign, you can configure:
Campaign name
Budget (daily or total)
Start and end dates
Delivery speed (Even or Front-loaded)
Targeting tactics
Teikametrics automatically creates ad groups per campaign, so you don’t have to start from scratch.
Step3: Flexible Targeting Options
Each ad group uses one targeting type, with multiple targets allowed per type.
Behavioral Targeting
Reach shoppers based on who they are or how they shop:
Brand audiences (recent buyers, lapsed buyers, propensity)
Category audiences (in-market, recent buyers)
Lifestyle & persona audiences
Demographics
Your own custom audiences created with Teikametrics
Audience size estimates help you understand potential reach before launching campaigns.
Keyword Targeting (Banner only)
Target shoppers based on search intent using:
Recommended keywords powered by Teikametrics' ARI Ads
Manual keyword entry
Exact or broad match types
Negative keywords to filter irrelevant traffic
This helps extend high-performing search terms into Display.
Contextual Targeting
Place ads alongside relevant Walmart product categories.
Search and select from all Walmart product categories
Apply reach expansion where available
Build discovery-focused campaigns beyond your own catalog
Step4: Ad Group Controls
Each ad group can be customized with:
Location targeting (nationwide or specific regions)
Frequency caps to control exposure
CPM bidding (base and optional max bid)
Optional landing page URLs
You can also clone ad groups to quickly add variations to each campaign.
Step5: Creative Association (Banner & Video)
Attach approved creatives from your Walmart Creative Hub:
Search and filter across your creative library
Add up to 5 creatives per ad group
Automatically match creatives to featured products when possible
Bulk Creative Management
At the top of Campaign Setup, you can:
Apply creatives across multiple campaigns at once
Adjust creatives globally or at the individual ad-group level
Make changes without overwriting previous selections
Nothing is removed unless you explicitly change it.
How To: Create a Smart Campaign
Navigate to ARI Ads → Campaign Creator or the Walmart Onsite Display Ads Manager
Select Walmart Onsite Display – Smart Campaigns
Choose Banner or Video
Select products (or an existing item set)
Define goals and campaign settings
Configure ad groups and targeting
Add creatives and review
Submit your campaigns
Once submitted, campaigns go through Walmart’s standard API review process and will appear in the Walmart Onsite Display Ads Manager under ARI Ads once approved by Walmart.
Why This Matters
Smart Campaigns help you:
Launch Display campaigns faster
Reduce setup errors
Scale campaigns with a consistent winning structure
Align targeting, products, and creatives to real business goals
Get Started by heading to ARI Ads → Campaign Creator or reach out to your CSM to learn more about Walmart Onsite Display today!