The Optimization Performance page gives you a centralized way to understand what happens after you optimize a listing with Smart Pages. Listing optimization is rarely a one-time action — it’s an iterative, experimental process. This page is designed to help you track outcomes over time, understand trends, and confidently decide what to do next.
Instead of digging through individual product reports or external dashboards, Optimization Performance creates clear snapshots tied to each optimization, so you can see how changes to your listings affect sales, traffic, conversion, and ad efficiency.
What the Optimization Performance Page Shows
The Optimization Performance page aggregates performance results for all Smart Pages in one place. Each row in the table represents the most recent optimization made to a Smart Page and shows how that change performed compared to a pre-optimization baseline.
At a glance, you can see:
Whether performance improved or declined after a change
Which listings are responding positively to optimization
Where additional iteration may be needed
This creates a feedback loop between optimization → outcome → learning → next action, helping you continuously improve your catalog.
Reading the Performance Table
The main table is built for fast scanning across your catalog. Each row includes metrics showing:
Days since your last optimization
Total Sales
Organic Sales
Total Traffic
Organic Traffic
Conversion Rate
ROAS, ACoS, TACoS
Ad Sales and Ad Spend
How metrics are displayed
Each metric is shown as a percentage change vs. baseline
The underlying numeric change is shown beneath the percentage
Selecting a Lookback Window (7, 14, or 30 Days)
At the top of the page, you can choose a 7-day, 14-day, or 30-day lookback window. This controls how performance after an optimization is compared to performance before it.
The selected window defines:
The post-optimization period being analyzed
The baseline period used for comparison
Longer windows help smooth short-term volatility, while shorter windows allow you to see early directional signals.
How Pre- and Post-Optimization Baselines Work
This comparison is intentionally anchored to the optimization event, not to calendar dates. When you select a lookback window, Smart Pages compares:
The average performance before the optimization
Against the average performance after the optimization
When the full window has completed
If a full window has elapsed (for example, 30 days after an optimization):
The system compares:
The 30-day average before the optimization
Versus the 30-day average after the optimization
This creates a clean, apples-to-apples comparison.
When the full window has not completed
You don’t have to wait for the entire window to finish to see results. If fewer days have passed since the optimization, Smart Pages normalizes the baseline to match the number of post-optimization days available
Example:
You select a 30-day lookback window
The optimization occurred 17 days ago
The system compares:
The average performance of the 30 days before, normalized to 17 days
Versus the actual performance from the 17 days after the optimization
This approach helps to:
Reduces noise from daily fluctuations
Prevents misleading spikes or dips
Lets you evaluate trends earlier while still keeping comparisons fair
Viewing Optimization Details for a Listing
Click View Details on any row to open the slide-over panel for that Smart Page.
This slide-over is the system of record for everything that’s happened to a listing. It’s the central place to understand both what you changed and what happened afterward. Inside the View Details panel, you can:
Review the history of optimizations for the listing
See snapshot performance for each optimization
Explore performance beyond ads, such as, Conversion rate, Traffic, and Organic performance
Each optimization snapshot is tied to the exact change that was made, allowing you to understand how different optimizations performed over time.
Starting a New Optimization from View Details
Optimization Performance isn’t just about reporting — it’s also where iteration begins.
From the View Details slide-over, you can start a new optimization for a Smart Page at any time. Clicking Generate Optimization sends the listing back into ARI to begin a new optimization cycle. This triggers ARI's agentic workflow to:
Pull in the current live listing content
Reanalyze keyword performance and relevance
Generate newly optimized content
Validate against marketplace requirements and best practices
Deliver ready-to-review content to the Listing Content Review inbox
This allows you to continuously refine listings based on real performance outcomes — not guesswork.