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Tracking Optimizing Performance

The Optimization Performance page gives you a centralized way to understand what happens after you optimize a listing with Smart Pages. Listing optimization is rarely a one-time action — it's an iterative, experimental process. This page is designed to help you track outcomes over time, understand trends, and confidently decide what to do next.

Instead of digging through individual product reports or external dashboards, Optimization Performance creates clear snapshots tied to each optimization, so you can see how changes to your listings affect sales, traffic, conversion, and ad efficiency.

What the Optimization Performance Page Shows

The Optimization Performance page aggregates performance results for all Smart Pages in one place. Each row in the table represents the most recent optimization made to a Smart Page and shows how that change performed compared to a pre-optimization baseline.

At a glance, you can see:

  • Whether performance improved or declined after a change

  • Which listings are responding positively to optimization

  • Where additional iteration may be needed

This creates a feedback loop between optimization → outcome → learning → next action, helping you continuously improve your catalog.

Publishing Status Tabs

The Optimization Performance page is organized into three tabs that show where each Smart Page is in the publishing process—from submission, to channel review, to final publication. Together, these tabs help you understand what was submitted, what's live on the product detail page (PDP), and what actions, if any, are required.

Under Channel Review

The Under Channel Review tab displays Smart Pages that have been successfully submitted by Teikametrics and are currently being reviewed by Amazon or Walmart.

While a product appears in this tab, the marketplace is validating that the submitted content meets its listing policies and content requirements before publishing it to the PDP.

Because Smart Pages AI generates marketplace-compliant content, most submissions complete successfully after review.

How long does review take?

Most listings complete review within 48 hours, although review times can vary by marketplace and individual product.

What should I do?

  • If the listing has been under review for less than 48 hours, no action is required.

  • If the listing remains under review for more than 48 hours, first contact Teikametrics Support so we can investigate the submission.

  • If we determine the marketplace review is stalled, we'll recommend opening a support case with Amazon or Walmart.


Accepted, Not Published

The Accepted, Not Published tab displays Smart Pages where the optimization was successfully submitted by Teikametrics, but none of the submitted content was published by the marketplace.

This means every submitted content field—including the title, item highlights, and description—was rejected during the marketplace review process.

Unlike Partially Published, where some content is successfully published, products in this tab had no content published.

What should I do?

  1. Open the product from the Accepted, Not Published tab.

  2. Select Generate to create new optimized content.

  3. Review the regenerated content.

  4. Submit the optimization again.

Can I retry?

Yes. We recommend retrying the submission once.

If the second submission also fails and the product returns to Accepted, Not Published, open a support case with Amazon or Walmart. The marketplace can help determine why you're unable to update the listing, such as account permissions, catalog restrictions, or other listing-specific limitations.


Published

The Published tab displays Smart Pages where at least one piece of optimized content has been successfully published to the marketplace.

For each product, the Content Status column indicates whether all submitted content was published or only part of it.

Published

A Published (green) status means every submitted content field was successfully published, including the:

  • Title

  • Item highlights

  • Product description

No further action is required.

Partially Published

A Partially Published (yellow) status means some of the submitted content was published while one or more fields were rejected.

Hover over the status pill to see exactly which content fields were successfully published and which were not.

What should I do?

  1. Open the product from the Published tab.

  2. Hover over the Partially Published status to identify which fields failed.

  3. Select Generate to create new optimized content.

  4. Submit the optimization again.

We recommend retrying one additional time before opening a support case.

If the same content fields fail after the second submission, open a support case with Amazon or Walmart to determine why those fields cannot be updated. Common reasons include listing restrictions, catalog ownership, or marketplace-specific limitations.


Publishing Status Summary

Status

What it Means

Recommended Action

Under Channel Review

Your optimization has been submitted and is awaiting marketplace approval.

Wait up to 48 hours. If still pending, contact Teikametrics Support.

Accepted, Not Published

The marketplace rejected all submitted content, so nothing was published.

Regenerate the content and submit again. If the second attempt also fails, open a marketplace support case.

Published

All submitted content was successfully published.

No action required.

Partially Published

Some content was published, but one or more fields were rejected.

Regenerate and submit again. If the same fields fail twice, open a marketplace support case.

Important Note

Optimizations submitted on or before June 15 display a Submitted status because historical content-level publishing data was not available. To begin tracking detailed publishing status for those optimizations, simply Republish the Smart Page. All future submissions will automatically include full publishing status visibility.

Reading the Performance Table

The main table is built for fast scanning across your catalog. Each row includes metrics showing:

  • Days since your last optimization

  • Total Sales

  • Organic Sales

  • Total Traffic

  • Organic Traffic

  • Conversion Rate

  • ROAS, ACoS, TACoS

  • Ad Sales and Ad Spend

How metrics are displayed

  • Each metric is shown as a percentage change vs. baseline

  • The underlying numeric change is shown beneath the percentage

These performance metrics are shown regardless of a listing's publishing status, so you can always see whether your metrics are improving or declining, and click into any product to view performance over time and see exactly when the content was updated.

Selecting a Lookback Window (7, 14, or 30 Days)

At the top of the page, you can choose a 7-day, 14-day, or 30-day lookback window. This controls how performance after an optimization is compared to performance before it.

The selected window defines:

  • The post-optimization period being analyzed

  • The baseline period used for comparison

Longer windows help smooth short-term volatility, while shorter windows allow you to see early directional signals.

How Pre- and Post-Optimization Baselines Work

This comparison is intentionally anchored to the optimization event, not to calendar dates. When you select a lookback window, Smart Pages compares:

  • The average performance before the optimization

  • Against the average performance after the optimization

When the full window has completed

If a full window has elapsed (for example, 30 days after an optimization), the system compares:

  • The 30-day average before the optimization

  • Versus the 30-day average after the optimization

This creates a clean, apples-to-apples comparison.

When the full window has not completed

You don't have to wait for the entire window to finish to see results. If fewer days have passed since the optimization, Smart Pages normalizes the baseline to match the number of post-optimization days available.

Example:

  • You select a 30-day lookback window

  • The optimization occurred 17 days ago

  • The system compares:

    • The average performance of the 30 days before, normalized to 17 days

    • Versus the actual performance from the 17 days after the optimization

This approach helps to:

  • Reduce noise from daily fluctuations

  • Prevent misleading spikes or dips

  • Let you evaluate trends earlier while still keeping comparisons fair

Viewing Optimization Details for a Listing

Click View Details on any row to open the slide-over panel for that Smart Page.

This slide-over is the system of record for everything that's happened to a listing. It's the central place to understand both what you changed and what happened afterward. Inside the View Details panel, you can:

  • Review the history of optimizations for the listing

  • See snapshot performance for each optimization

  • See the content status for that optimization, including which fields published, partially published, or failed to publish

  • Explore performance beyond ads, such as Conversion rate, Traffic, and Organic performance

Each optimization snapshot is tied to the exact change that was made, allowing you to understand how different optimizations performed over time.

Starting a New Optimization from View Details

Optimization Performance isn't just about reporting — it's also where iteration begins.

From the View Details slide-over, you can start a new optimization for a Smart Page at any time. Clicking Generate Optimization sends the listing back into ARI to begin a new optimization cycle. This triggers ARI's agentic workflow to:

  • Pull in the current live listing content

  • Reanalyze keyword performance and relevance

  • Generate newly optimized content

  • Validate against marketplace requirements and best practices

  • Deliver ready-to-review content to the Listing Content Review inbox

This allows you to continuously refine listings based on real performance outcomes — not guesswork.

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