Overview
Teikametrics now supports Audience Bid Boosting for Amazon Sponsored Products and Sponsored Brands campaigns.
This feature enables you to increase your bids for specific audience segments that Amazon has pre-built based on shopper behavior and purchase intent.
With audience bid multipliers, you can focus your advertising spend on high-value shoppers those who are most likely to purchase your products and improve ad performance with less manual work.
What Is Audience Bid Boosting?
Audience Bid Boosting allows you to automatically increase your bids when a shopper who meets certain audience criteria sees your ad.
Amazon provides pre-built audiences available to all Sponsored Ads advertisers, and you can apply these audiences directly within Teikametrics Ads Manager.
When you set an audience bid multiplier, Teikametrics’ AI bidding model will continue to calculate the optimal base bid for your keyword or product target based on your campaign goals and ACOS targets.
If the shopper who triggers the auction fits your selected audience, Amazon automatically increases that bid by your chosen percentage.
For example:
Your Teikametrics bidder submits a $1.00 base bid.
You’ve set a 50% audience bid multiplier for the “Purchased brand’s product” audience.
When an Amazon shopper who has purchased from your brand in the last 3 months sees your ad, the final bid submitted is $1.50.
This helps ensure that your ads are more competitive for high-intent audiences without overspending across the board.
Available Amazon Audiences
You can select from the following Amazon pre-built audiences within Teikametrics:
Sponsored Products
Purchased brand’s product – Shoppers who purchased from your brand within the past 3 months.
Clicked or added brand’s product to cart – Shoppers who clicked or added your product to their cart within the last 3 months but haven’t purchased.
High likelihood to purchase – Shoppers whose recent shopping activity indicates a strong interest in buying the advertised product.
Sponsored Brands
Purchased brand’s product – Shoppers who bought from your brand within the past 3 months.
Clicked or added brand’s product to cart – Shoppers who clicked or added to cart within the last 3 months but haven’t purchased.
New-to-brand shoppers – Customers who haven’t purchased from your brand in the last 12 months.
Note: Only one audience can be selected per campaign at a time. You can change, remove, or reapply audiences at any point.
Where to Manage Audience Bid Multipliers
You can view and manage audience bid multipliers directly within Teikametrics Ads Manager under the Campaigns tab.
Navigate to Ads Manager for your Amazon merchant account.
Click into the Campaigns tab.
Open the Column Picker and add the Audience Bid Multiplier column.
You’ll now see a column showing each campaign’s current multiplier value (e.g., 0, 1, or your applied percentage).
From here, you can view which campaigns have an audience applied and make edits as needed.
How to Manage Audience Bid Multipliers in Teikametrics
To set or update your audience bid multiplier:
Go to the Campaigns tab in Ads Manager.
Toggle into Edit Mode.
Under Audience Bid Multiplier, click the field for the campaign you want to modify.
Choose your preferred option:
No Audience Multiplier – disables audience targeting for the campaign.
Select an Audience – choose from the Amazon pre-built audience options available for that campaign type (Sponsored Products or Sponsored Brands).
Enter your desired multiplier percentage (between 1% and 900%).
Click Submit to save your changes.
Once applied, you’ll see the selected audience and multiplier displayed in your campaign table.
Best Practices for Audience Bid Boosting
Here are a few tips to get the most out of audience bid multipliers:
Start Small and Test
Begin with modest multipliers (e.g., 25%–50%) to observe how performance changes before scaling higher.
Use Performance Data to Guide Increases
Monitor your campaign metrics over time. If the audience is converting well, gradually increase the multiplier to capture more opportunity.
Focus on High-Intent Audiences First
Prioritize audiences like “Purchased brand’s product” or “High likelihood to purchase”, as these shoppers are closer to conversion.
Adjust Over Time
Audience performance can vary by season, product category, and campaign type. Regularly revisit your multipliers to ensure they align with your goals.
Combine with Goal-Based Bidding
Let Teikametrics’ AI continue managing your base bids for optimal efficiency — the audience multiplier will only apply when it matters most.
Summary
Audience Bid Boosting gives you the power to fine-tune your Amazon ad strategy by reaching shoppers most likely to buy.
Within Teikametrics, managing these multipliers is fast, simple, and integrated with your existing campaigns helping you save time while maximizing performance.