Teikametrics now supports campaign management for Walmart Onsite Display ads, helping brands and agencies streamline performance analysis, budget optimization, and campaign delivery adjustments -- all from within our full-funnel ads manager. This release marks our first step toward enabling full-funnel programmatic ad management for Walmart advertisers, expanding on our foundation built for Display advertising.
What’s Included?
This initial version introduces two core dashboards within Teikametrics' Advertising Optimization tools:
📊 1. Campaigns Dashboard
Easily view and optimize Walmart Onsite Display campaigns with full visibility into performance metrics and delivery settings. You can:
Monitor KPIs for any connected Display merchant
Use Hero Metrics and trendline charts to spot performance shifts
Customize views by date range, campaign status, and attribution model (Featured, Halo, Total)
Search, filter, and export campaign data
Make real-time updates, individually or in bulk, to:
Campaign Delivery Status
Budgets
Delivery Dates
Campaign Naming
**Note: When Delivery is set at the Ad Group level, changing budget and delivery timelines for the Campaign is not supported.
📈 2. Ad Groups Dashboard
Analyze and manage Walmart Onsite Display ad groups at scale, with granular control over performance and delivery settings. You can:
Drill into ad group performance by campaign, name, or ID
Customize views with filters and Hero Metrics
Compare attribution types (Featured, Halo, Total)
Export data for external reporting
Update delivery settings such as:
Ad Group Status
Frequency Caps (daily, weekly, monthly)
Budgets
Base and max CPM bids
Delivery Dates
Ad Group Naming
**Note: When Delivery is NOT set at the Ad Group level, changing budget and delivery timelines for the Ad Group is not supported.
Why This Matters for Advertisers
Walmart Onsite Display ads are a key part of a full-funnel strategy, helping brands reach and influence shoppers throughout their journey -- from growing awareness at the top of the funnel down to driving repeat purchases by brand loyal customers.
Teikametrics brings structure, scalability, and insight to Display campaign management by:
Consolidating Sponsored Search and Onsite Display into one single platform
Enabling real-time optimizations that were previously only possible in Walmart’s console
Allowing users to manage budgets and delivery across multiple campaigns or ad groups in one action
Providing unified attribution views (Featured, Halo, Total) to analyze Display’s true impact
Supporting custom KPI tracking via Hero Metrics and visuals
Who Can Use It?
Internal teams managing Walmart Onsite Display for clients on a services plan will be able to utilize these scalable campaign management workflows.
Brand advertisers with existing Display campaigns may now view their campaign and ad group data natively in the Teikametrics app.
Agency partners seeking performance insights for their Display campaigns and ad groups.
Note: This release supports existing campaign and ad group management only. Future updates will support audience creation, campaign creation, and creative setup as Walmart's APIs expand.
🛠️ Where to Access It in the Platform
Navigate to:
Advertising Optimization → Full-Funnel Ads → Campaigns
Advertising Optimization → Full-Funnel Ads → Ad Groups
Use the context setter at the top of the page to select an Onsite Display advertiser. You’ll instantly see real-time data and optimization tools tailored for Walmart.
📩 Contact Teikametrics to Learn More
Have questions or need help getting started? Reach out to your CSM or the Teikametrics team via Chat today.