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Managing Onsite Display with Teikametrics

Manage Walmart Onsite Display ads in Teikametrics' full-funnel ads manager

Updated over 3 weeks ago

Teikametrics now supports campaign management for Walmart Onsite Display ads, helping brands and agencies streamline performance analysis, budget optimization, and campaign delivery adjustments -- all from within our full-funnel ads manager. This release marks our first step toward enabling full-funnel programmatic ad management for Walmart advertisers, expanding on our foundation built for Display advertising.


What’s Included?

This initial version introduces two core dashboards within Teikametrics' Advertising Optimization tools:

📊 1. Campaigns Dashboard

Easily view and optimize Walmart Onsite Display campaigns with full visibility into performance metrics and delivery settings. You can:

  • Monitor KPIs for any connected Display merchant

  • Use Hero Metrics and trendline charts to spot performance shifts

  • Customize views by date range, campaign status, and attribution model (Featured, Halo, Total)

  • Search, filter, and export campaign data

  • Make real-time updates, individually or in bulk, to:

    • Campaign Delivery Status

    • Budgets

    • Delivery Dates

    • Campaign Naming

**Note: When Delivery is set at the Ad Group level, changing budget and delivery timelines for the Campaign is not supported.

📈 2. Ad Groups Dashboard

Analyze and manage Walmart Onsite Display ad groups at scale, with granular control over performance and delivery settings. You can:

  • Drill into ad group performance by campaign, name, or ID

  • Customize views with filters and Hero Metrics

  • Compare attribution types (Featured, Halo, Total)

  • Export data for external reporting

  • Update delivery settings such as:

    • Ad Group Status

    • Frequency Caps (daily, weekly, monthly)

    • Budgets

    • Base and max CPM bids

    • Delivery Dates

    • Ad Group Naming

**Note: When Delivery is NOT set at the Ad Group level, changing budget and delivery timelines for the Ad Group is not supported.


Why This Matters for Advertisers

Walmart Onsite Display ads are a key part of a full-funnel strategy, helping brands reach and influence shoppers throughout their journey -- from growing awareness at the top of the funnel down to driving repeat purchases by brand loyal customers.

Teikametrics brings structure, scalability, and insight to Display campaign management by:

  • Consolidating Sponsored Search and Onsite Display into one single platform

  • Enabling real-time optimizations that were previously only possible in Walmart’s console

  • Allowing users to manage budgets and delivery across multiple campaigns or ad groups in one action

  • Providing unified attribution views (Featured, Halo, Total) to analyze Display’s true impact

  • Supporting custom KPI tracking via Hero Metrics and visuals


Who Can Use It?

  • Internal teams managing Walmart Onsite Display for clients on a services plan will be able to utilize these scalable campaign management workflows.

  • Brand advertisers with existing Display campaigns may now view their campaign and ad group data natively in the Teikametrics app.

  • Agency partners seeking performance insights for their Display campaigns and ad groups.

Note: This release supports existing campaign and ad group management only. Future updates will support audience creation, campaign creation, and creative setup as Walmart's APIs expand.


🛠️ Where to Access It in the Platform

Navigate to:
Advertising Optimization → Full-Funnel Ads → Campaigns
Advertising Optimization → Full-Funnel Ads → Ad Groups

Use the context setter at the top of the page to select an Onsite Display advertiser. You’ll instantly see real-time data and optimization tools tailored for Walmart.


📩 Contact Teikametrics to Learn More

Have questions or need help getting started? Reach out to your CSM or the Teikametrics team via Chat today.

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